Not only must companies consider type-search keywords, they need to think carefully about the words that people say when performing local searches. Is your business available to Apple Maps users? If you’re not sure, you can check by visiting Apple Maps Connect and signing in with your Apple ID, where it’ll show you if you have an existing account.
The better the review score, the better the brand, and the higher up it appears in SERPs. We’re sure you have many customers who would be happy to give you a glowing review. You should be collecting and gathering customer reviews like toilet roll during a pandemic! Google uses both the average star rating and the number of review posts to determine the quality of your business.
Getting good reviews also generates a positive feedback loop that drives even better local SEO. When users see a raft of positive scores from their peers, it builds trust, driving traffic and conversions. This additional traffic then leads to more reviews, starting the cycle all over again! You can use Google My Business to share a link with customers to gather reviews, both directly and on product/industry specific review sites.
Select the location you wish to manage. Use the menu button to navigate to Home. Click “Get more reviews” to get a shareable URL you can send to customers. On mobile: Go to your Google My Business App. Tap “Customers” and then hit “Reviews”. Click the Share button. Use the provided URL or create your own.
Automated emails work wonders for maintaining a relationship with customers and are the perfect place to kindly ask for a review. Make sure to keep the email simple and include a direct link to your review. Auto text messages are a more personal method of asking for a review. Make sure to mention at the start of the text that they are receiving this message because they are a customer.
You could even include an incentive such as 10% off their next order to make it even more tempting! This is also when social media comes into play! You may choose to ask customers to leave reviews via your social media platforms. It’s one of the top tips that’ll help to support your local SEO strategy, and something we discuss below. SEO Lincoln.
It would be rubbish if you spent all that time gaining hundreds or thousands of reviews to realise that it’s going to be a long, manual process to make them available on your website and on Google. Finally, you need to optimise your website for local SEO. SEO Lincoln. Google is becoming better at detecting whether the contents of a page accurately reflects local needs and interests.
You need to have a fully mobile optimised website. This is a no-brainer. Why? A few numbers: 80% of internet users own a smartphone. 70% of mobile customers who find your business online will act within 1 hour. 16% of U.S. internet users will use a mobile phone exclusively to go online, predicted to increase to 20% over the next 3 years.
If your website is not mobile responsive and looks a little nasty, visitors may leave and possibly won’t come back. Use Google’s Mobile-Friendly Test tool to check that your website is properly optimised and avoid this website faux pas. Secondly, make sure that your website navigation is clear, functional and easy to use.
The structure of the navigation needs to be designed in a way that helps your users find the products or information they need (Lincoln SEO). This means categorising headings and links into relevant sections. For example, if you’re a flower shop, you may choose to categorise your flowers based on occasion, plant type or delivery.
Title tags and meta descriptions are still a huge element when it comes to optimising your website for local SEO. These small snippets of information can make or break you when sat amongst a sea of competitors in the SERPs. Your title tags and meta descriptions must include the product or service that you offer within the location.